It is part of our self-image that we consider the impact of our actions on the environment and climate, on people and society in our decisions. In doing so, we also take a look at our value chain, from raw materials and products to the travel behavior of our guests. In order to make our understanding of responsibility and the resulting measures and goals transparent both internally and externally, we have backed up our corporate social responsibility strategy with a CSR roadmap.
Our CSR roadmap includes binding short-, medium- and long-term targets for all key sustainability issues at Deuschen Hospitality. These targets enable us to assess how we are approaching our ambitions. This makes CSR controllable by us in a business sense. This clear orientation and the consideration of sustainability expectations of various stakeholders help us to secure our market position via our CSR strategy, to minimize risks at an early stage, to implement innovation and thus to promote growth and our internationalization. We involve our employees in social commitment and thus strengthen the effectiveness of our activities.